Domain Name Evaluation Framework

A data-driven approach to assess domain name value and brandability

Evaluate your domain names based on length, technical quality, linguistic appeal, marketing potential, market factors, and more.

Evaluate Your Domain
Domain Evaluation Illustration

Domain Evaluator

Enter a domain name including the TLD (e.g., example.com)

Evaluation Results

example.com

85

Excellent

Overall Rating

Estimated Value
$25,000
Category Scores
Length & Memorability (20%) 8.5/10
Technical Quality (15%) 9.0/10
Linguistic Appeal (15%) 7.5/10
Marketing Potential (15%) 8.0/10
Market Factors (15%) 9.5/10
Practical Considerations (10%) 8.0/10
Value Indicators (10%) 7.0/10
Detailed Analysis
Key Strengths
  • Short length (highly valuable)
  • .com TLD (premium extension)
  • No numbers or hyphens (clean format)
Areas for Improvement
  • Limited keyword relevance
  • Generic meaning may limit brand distinctiveness
Market Positioning

Strong alignment with current market trends

Value Assessment

High potential value in both retail and wholesale markets

Recommendations

Based on our analysis, here are recommendations for maximizing this domain's value:

  • This domain would be ideal for a technology or SaaS company
  • Consider securing related TLDs to protect your brand
  • The domain's strong technical quality makes it suitable for both B2B and B2C applications
  • Its market alignment with current trends suggests potential for value appreciation

Multiple Domain Evaluation Results

Rank Domain Score Rating Details

Our Methodology

Data-Driven Approach

Our evaluation framework is based on analysis of thousands of domain sales from Namebio, identifying patterns in high-value domains.

Comprehensive Scoring

We evaluate domains across seven key categories, each with specific criteria that contribute to overall value and brandability.

Market Trend Analysis

Our system incorporates current market trends and keyword popularity to provide relevant evaluations in today's domain market.

Brandability Assessment

We analyze linguistic characteristics, memorability, and marketing potential to determine how well a domain can serve as a brand foundation.

Technical Quality

Our system evaluates technical aspects like TLD value, character usage, and potential usability issues that impact domain value.

Value Indicators

We compare domains to historical sales data to identify characteristics that correlate with higher market values.

Evaluation Categories

Evaluates the domain's length and how easily it can be remembered:

  • Domain Length: Shorter domains (1-5 characters) receive higher scores
  • Memorability: How easily the domain can be remembered and recalled

Assesses the technical aspects of the domain:

  • TLD Value: .com domains score highest, followed by .ai, .io, and .co
  • Character Usage: Domains without special characters score higher
  • Double Letters: Absence of consecutive identical letters improves score

Evaluates how the domain sounds and reads:

  • Pronounceability: How easily the domain can be spoken
  • Spelling Intuitiveness: How predictable the spelling is when heard
  • Word Type: Dictionary words score highest, followed by compound words

Assesses the domain's potential as a marketing asset:

  • Keyword Relevance: Inclusion of industry-relevant keywords
  • Descriptiveness: How well the domain describes the business purpose
  • Versatility: Ability to accommodate business growth

Evaluates alignment with current market trends:

  • Keyword Popularity: Current search volume for domain keywords
  • Industry Relevance: Alignment with valuable industry sectors
  • Trend Alignment: Connection to current market trends

Assesses practical aspects of domain ownership:

  • Trademark Risk: Potential for trademark conflicts
  • Cross-Platform Availability: Availability on social media
  • International Viability: Appropriateness across languages/cultures

Compares to known value patterns:

  • Market Type: Retail vs. wholesale market positioning
  • Historical Value: Comparison to historically valuable domains

About This Tool

The Domain Evaluation Tool was developed through comprehensive analysis of domain sales data from Namebio, including historical top sales, wholesale and retail keyword data, and current search trends.

Our methodology is based on identifying patterns in successful domain sales and extracting key factors that contribute to domain value and brandability. The resulting framework provides a data-driven approach to domain evaluation that balances technical, linguistic, marketing, and market factors.

This tool is designed to help domain investors, business owners, marketers, and entrepreneurs make informed decisions when selecting, purchasing, or valuing domain names.

Key Findings from Our Research
  • Short domains (1-5 characters) command significantly higher prices
  • .com domains dominate the market and command premium prices
  • Domains without hyphens or numbers are substantially more valuable
  • Dictionary words show exceptional value in sales data
  • Current trends (AI, crypto, tech) significantly impact domain value
  • Retail domains sell for 12x more than wholesale on average